In the US, they're the most popular form of vitamin C consumption, which is important for immune-system health and has been a particular focus during the COVID-19 pandemic. The price spikes have pushed him to switch to fruits and vegetables that are locally available "and happen to be less cost to the restaurant," Ringel said.īut Ringel said even with increased menu prices, demand for bottomless brunch is still there - and the same goes for the health benefits that oranges provide. His budget is strained from having to pay more for a smaller fruit that makes less juice, he said. Ringel, who prides himself on his farm-to-table menu, said he had to increase bottomless-mimosa menu prices by $2, to $28. The chef and owner of DC Harvest, a restaurant in the US capital's up-and-coming H Street Corridor, told Insider, "Prices are just through the roof all across the board because of the low amount of product on the market right now." Thousands of miles up the East Coast, Arthur Ringel is feeling the pinch. Story continues Bottomless brunches aren't immune
"Every time consumers take a bottle of juice off the supermarket shelf, they're helping the Florida grower who's struggling to overcome so they can continue to provide this for generations to come," said Matt Joyner, the CEO of Florida Citrus Mutual, a trade group representing over 3,000 Florida growers. This means that Americans on the hunt for fresh vitamin C, bottomless mimosas, or simply a cold glass of orange juice will likely be paying more in the upcoming years - but those in the industry believe demand will persist. (The disease has also been found in California citrus trees since 2012, where production of the fruit is down 14% in the past year.) Over the past decade, citrus greening has led to a decrease in the volume of Florida-produced oranges by over half - and a 13.8% price spike for orange juice since last year. But they're also used to make juice, fragrances, zest, and even cleaning products. Oranges take about 15 months to grow - often consumed in the same form as the one they're in when plucked from the tree.
"We got a food crisis that's going to happen here," said Richey, the president and CEO of Riverfront Packing Company in central Florida. But as Richey said, bugs can't see the red clay in this pilot program funded by Coca-Cola, which renders the trees invisible to the pests.
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